BIA – Radio Ad Forecast for 2026

Based on BIA’s U.S. Local Advertising Forecast, this clip highlights how bundling over-the-air radio, radio digital and CTV can create powerful multi-platform opportunities for categories like legal services, healthcare and automotive. From using radio to build mass awareness to leveraging CTV for targeted engagement and conversion, the discussion showcases how advertisers can connect with consumers across generations and throughout the purchase funnel.

With BIA projecting the U.S. radio advertising market will reach approximately $12.5 billion in 2026, the full presentation dives deeper into radio revenue projections, political advertising expectations tied to the upcoming midterm election cycle and the advertiser categories expected to drive local spending. Watch the full presentation on demand for actionable insights sellers can use to uncover new opportunities and strengthen client conversations.