Co-op Funds Won’t Last — Use Them Now

Each year, 43% of small businesses qualify for co-op advertising reimbursement, yet fewer than half use the funds they’ve already earned. Even more surprising, most miss out simply because they don’t know the money exists or don’t understand how to use it.

That’s money you can bring to the table on every sales conversation. Few things open doors faster than offering advertising dollars that help offset costs. Co-op funds don’t replace an advertiser’s message - they amplify it.

Many co-op programs come with expiration dates, so timing is critical. Now is the time to review available programs, identify eligible prospects and lead your next sales call with money already set aside for advertising. Start with RAB’s Co-op Directory to see which organizations are currently offering qualifying promotions – and help your prospect put their unused funds to work.

To explore available opportunities, visit the RAB Co-op Directory in Sales Tools > Prospecting on RAB.com.

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