Stop Pitching. Start Bringing Business Intelligence.

In this clip from RAB’s Seven Steps of Selling series, Jeff Schmidt reinforces why strong research is one of the most important tools a seller can bring into a client conversation. By becoming a source of business intelligence, marketing insight and strategic thinking, sellers can position themselves as trusted partners who help businesses grow - not just salespeople pitching products.

Drawing on insights from Jeff Thull’s Mastering the Complex Sale and advertiser research from Borrell, Schmidt explains why expertise, preparation and a partnership mindset matter more than ever in today’s competitive environment. Watch the full presentation on demand for practical ideas that can help strengthen your client conversations, uncover opportunities and elevate your value as a seller.