Liberty Mutual Insurance Honored as 2026 Radio Marketer of the Year

For Liberty Mutual Insurance, radio and audio weren't simply part of the brand's evolution. "They became one of the engines behind it," noted Chief Marketing Officer of US Retail Markets, Jenna Lebel, Liberty Mutual Insurance. Through a consistent commitment to audio advertising and the creation of one of the most recognizable sonic assets in marketing, Liberty Mutual has demonstrated the enduring power of sound to build awareness, create recall and strengthen consumer connections.

That success was recognized during the 35th Annual Radio Mercury Awards, where Liberty Mutual Insurance was honored as the 2026 Radio Marketer of the Year. The award celebrates advertisers that demonstrate sustained investment in radio and audio while leveraging the medium to create memorable and effective marketing campaigns.