The Advertising Budget Opportunity Many Businesses Overlook

Millions of dollars in co-op advertising funds go unused every year. In fact, while approximately 43% of small businesses qualify for co-op reimbursement programs, many never take advantage of the funds available to them. The biggest reason? They simply don't know the programs exist or aren't sure how to access them.

That creates a valuable opportunity for you. Bringing co-op funding into the conversation positions you as more than a media salesperson — it demonstrates that you're looking for ways to help businesses stretch their marketing budgets and maximize their investment. When advertising costs can be partially reimbursed, marketing plans often become easier to approve and easier to expand.

Many manufacturers, distributors and franchise organizations are currently offering co-op programs tied to seasonal promotions, product launches and ongoing marketing initiatives. However, these funds frequently come with deadlines and unused dollars may expire if they aren't claimed.

Helping prospects uncover available co-op dollars can open doors, strengthen relationships and create opportunities that might not otherwise exist. Here are some current co-op programs available today:

• Mean Green Mowers Spring Power Rebate Event! Offer Expires 6/30/2026
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• Napoleon Taste the Savings Event! Offer Expires 7/8/2026