Why Sales Leaders Must Lead the AI Learning Curve

This clip explores one of the biggest opportunities—and challenges—facing media sales organizations today: effectively adopting AI and emerging technologies. In the fourth episode of Radio on Main Street, RAB’s Senior Vice President of Digital Services, Dave Casper, sits down with Salem Surround’s Senior Vice President, Jon Latzer.

In this clip, Latzer shares his perspective on how audio companies must evolve as AI reshapes search, discovery and audience behavior. He emphasizes that while everyone is still learning and no one has fully mastered the process, success will depend on how well companies develop expertise, embrace new tools and invest in training. Perhaps most importantly, the conversation highlights the critical role of sales leadership in guiding that transformation.

Listen to the full podcast to hear practical insights on building AI confidence across your organization, accelerating adoption and helping sales teams stay competitive in a rapidly evolving marketplace.