Kelli Frieler: Curiosity Is the Key to AI Success

In the sixth episode of Radio on Main Street, recorded live from NAB Show 2026, RAB's Dave Casper sits down with Vibrant Impact’s Founder and CEO, Kelli Frieler to discuss how AI is transforming content, discovery and business strategy. Drawing on her experience as both a broadcaster and entrepreneur, Frieler shares how she recognized the potential of AI early and built a business focused on helping organizations adapt to a rapidly changing landscape.

In this clip, Frieler offers an encouraging perspective for anyone feeling overwhelmed by AI, explaining that curiosity and experimentation are the keys to getting started – not expertise. She discusses why asking questions, embracing the learning process and taking small steps today can help organizations quickly gain confidence and stay competitive. Listen to the full podcast for more practical insights on AI adoption, innovation and preparing for what's next.