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RAB Research Archive

What Americans Want from Movies Right Now As Moviegoing Rebounds



Obsession” and “Backrooms” are not the films Hollywood would have predicted to dominate 2026. Both rooted in YouTube creator culture and indie filmmaking, the two films have found outsized success, particularly among Gen Z moviegoers, and their rise offers a timely lens for examining what Americans want from movies right now.

Source: CivicScience



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