Audio Is Having a Moment—The Radio Mercury Awards Have Always Known It

During the recent RAB live presentation, Takeaways from the 2026 Radio Mercury Awards Judges & Winners, attendees heard firsthand perspectives from the creative leaders behind this year's award-winning work. The session explores key themes from the 35th annual competition and offers valuable insights into the evolving role of audio in today's advertising landscape.

In this clip, Chief Judge Danny Gonzalez of Bandits & Friends, explains why the Radio Mercury Awards continue to set the standard for audio creativity, noting that while other award shows are beginning to recognize audio categories, the Radio Mercury Awards have championed excellence in the medium for 35 years. Watch the full presentation on demand and relive the 35th Radio Mercury Awards by exploring the winning work and creative insights here.