Landmark Global Study Proves Audio's Impact in the Marketing Mix – Driving Profit, Trust and Brand Outcomes

The peak audio industry bodies of Australia, the United Kingdom, the United States and Ireland have added their voices to a single global argument – and taken the evidence to Cannes Lions. For the first time, Commercial Radio & Audio (CRA), Radiocentre (UK), Radiocentre (IRE), and RAB (US) have joined forces to make the case for audio advertising as one global industry. These leading audio industry bodies brought Professor Mark Ritson to Cannes Lions to present new global evidence for audio's role in the modern media mix.