Turn Co-op Dollars Into New Sales Conversations

Every day, businesses miss opportunities to stretch their advertising budgets simply because they don't realize co-op funding is available. Helping prospects uncover those dollars isn't just a value-added service - it's a smart way to start stronger sales conversations and position yourself as a trusted marketing resource.

Many manufacturers, distributors and franchise organizations offer co-op programs that reimburse a portion of qualifying advertising expenses. When you introduce these opportunities, you're not just selling advertising - you're helping clients make their marketing budgets work harder and potentially invest more in their campaigns.

The key is timing. Co-op funds often have program deadlines or expiration dates, meaning unused dollars can disappear if they aren't claimed. Bringing these opportunities to your prospects now can help them maximize available funding while creating new business for your station.

Below are some of the latest co-op programs available today:

• Princess Cruises Big 2027 Sale! Offer Expires 7/14/2026


• Kuhn North America’s Merger Moola Program! Offer Expires 7/31/2026


• The Pergo Event! Offer Valid 6/26/2026 - 8/3/2026