Scott Sutherland: Radio's Audience Is Growing—Just Differently

In the final episode of Radio on Main Street, recorded live from NAB Show 2026, Mike Hulvey sits down with Scott Sutherland, who also serves as treasurer of the RAB Board of Directors. Their conversation explores the evolving media landscape, the strategies driving success at Bonneville and why industry collaboration through the One Voice for Radio initiative is more important than ever.

In this clip, Sutherland shares why he's optimistic about radio's future, explaining that while audiences are consuming content differently through video, streaming, social media and FAST channels, they're continuing to grow across more platforms than ever before. Listen to the full podcast for Sutherland's insights on embracing change, expanding radio's reach and why the industry's future is brighter when we work Better Together.