RAB Research Archive

Speed, convenience and savings are the keys to winning the business of moms



Saving time and money are core motivators when it comes to the purchasing patterns of today's moms, who shop and make decisions for food, household goods and health and beauty care (HBC) items. Valassis' 2K19 Coupon Intelligence Report shows that moms are still shopping brick-and-mortar retail because the channel appeals to their desire for savings and convenience, their demands as an evolving omnichannel shopper, and for their unique experiences.

Source: Convenience Store News



View or Download: https://csnews.com/speed-convenience-savings-are-keys-winning-business-moms

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