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Shoppers' reprioritized sense of self care leads to a rise in DIY pet grooming



When hair and nail salons temporarily closed their doors during shelter-in-place ordinances earlier this year, Americans looking to maintain their personal care routines had little choice but to adopt a do-it-yourself (DIY) approach to beauty and self care. But this trend didn’t stop at the human consumer level. As shoppers became more invested in their DIY routines, many pet owners placed an added importance on maintaining their pet’s health and hygiene at home, especially when temporary (and some permanent) business closures left consumers with few other options.

Source: Nielsen



View or Download: https://www.nielsen.com/us/en/insights/article/2020/shoppers-reprioritized-sense-of-self-care-leads-to-a-rise-in-diy-pet-grooming/

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