Lovesac brings stores to customers with mobile showrooms

A modular furniture retailer is rolling out a personalized and curated shopping experience directly to customers' homes. The Lovesac Company is launching a new store format called “Mobile Concierge” in the Seattle and Washington, D.C., areas. This fully equipped mobile showroom provides customers a live demonstration on how its “Sactionals” modular sofas work; and also enables them to check out the latest Lovesac product features, experience the different Sactionals fill types, touch and feel a variety of fabric cover options, and design their own Sactionals setup to fit their space and style.