Multi-Device Video Viewing Now The Norm In Broadband Households
Nearly 70% of U.S. broadband households own at least one connected streaming video device, 72% are engaging in multiplatform streaming video viewing, and 40% are viewing on all platforms available to them. That’s according to a new whitepaper from Parks Associates and Bitmovin. Parks conducts quarterly surveys of 10,000 broadband households.
Source: MediaPost
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