RAB Research Archive

More holiday shoppers report being influenced by streaming ads



Holiday shoppers are spending more time streaming and are increasingly apt to engage with interactive ads and look up brand or product reviews after seeing streamed ads, according to Roku's 2022 fifth annual holiday consumer shopping study.

Source: MediaPost



View or Download: https://www.mediapost.com/publications/article/377822/more-holiday-shoppers-report-being-influenced-by-s.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=127618&hashid=69Inuu-dsX-P7yLTsUPajbe9kfM

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