Eat the rich: Consumers making over $100K order most fast food

Despite QSRs across the country continuing to battle for the best meal deal, a recent survey by consumer insights platform Zappi revealed that fewer lower- to middle-income consumers see fast food as affordable. The study surveyed a representative sample of 3,000 U.S. consumers. The survey found only 14% of consumers view QSRs as a "budget-friendly" option.