RAB Insights

RAB Research Archive

Survey: Consumers feel prices rise; plan to adjust Black Friday, Cyber Monday spending



Consumers are starting to feel the pinch of higher prices when back-to-school shopping, and many expect to make changes to their holiday spending plans. More than a quarter of consumers (27%) report that back-to-school prices are noticeably higher than in previous years, according to a new survey from performance marketing firm Wunderkind.

Source: Chain Store Age



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