McCormick survey finds how consumers feel about pumpkin pie spice

Pumpkin spice lattes are back across the country, remaining one of the iconic symbols of fall. This year, McCormick, experts on all things pumpkin pie spice after introducing the flavor in 1934 and recently releasing a limited time Pumpkin Spice Finishing Sugar, conducted a survey to see how consumers really feel about this seasonal flavor. The study reveals findings about when pumpkin pie spice season hits its peak and how pumpkin pie spice is the top seasonal flavor consumers look forward to the most throughout the year.