From AI to BNPL, PayPal survey reveals how merchants can win the holidays

PayPal today released its 2025 Holiday Shopping Survey, highlighting how U.S. shoppers are approaching this holiday season and what merchants need to know to capture sales and build loyalty. This holiday season, shoppers are turning to AI to find inspiration and make purchasing decisions. Merchants that ensure their products are visible and optimized across AI-powered platforms will be best positioned to capture demand and drive sales in this AI-driven shopping season.