Thanksgiving holiday weekend draws a record 203 million shoppers

A record 202.9 million consumers shopped during the five-day holiday weekend from Thanksgiving Day through Cyber Monday, according to the annual consumer survey released today by the National Retail Federation and Prosper Insights & Analytics. The figure is up from 197 million shoppers last year and surpasses the previous record of 200.4 million set in 2023. The total also exceeds NRF's initial expectations of 186.9 million shoppers over the holiday weekend.