Placer.ai report shows shoppers gobbled up Thanksgiving grocery purchases

The day before Thanksgiving, also known as Turkey Wednesday, once again delivered a major surge in grocery visits. Traffic rose more than 82% above the average day from November 2024 through October 2025, according to Placer.ai. Across the full pre-Thanksgiving week (Nov. 20-26), traffic climbed almost 27% above the weekly average.