3 Things to Know: The Connection Between Sports Fandom and Consumer Spending, Modified School Calendars, and Data Center Sentiments

While many factors – notably emotional well-being – shape consumer spending, recent CivicScience data show that one’s feelings about their favorite sports team are also closely tied to spending. In fact, fans whose favorite team exceeds their personal expectations are nearly twice as likely to spend more overall recently. Holiday shopping further highlights this divide: 40% of fans who perceive their team is performing well are spending more on the holidays this year compared to last year, nearly doubling the 22% seen among those who believe their team is underperforming.