Adobe: Holiday returns follow promising trend

During the 2025 holiday season to date (Nov. 1 to Dec. 12), Adobe Analytics data indicates returns were down 2.5% compared to the comparable period in 2024. In the seven days following Cyber Week, returns were down 0.1%. Between Nov. 1 and Dec. 12, 39.1% of returns happened on a mobile device (compared to desktop), even as 52.4% of overall online spend was driven by mobile.