Introducing the Zillow Buzz Index: Tracking What Drives Buyer Engagement in Today’s Housing Market

Understanding what captures buyer attention is critical in a housing market where speed and competition remain defining features. Zillow’s newly introduced Zillow Buzz Index (ZBI) provides a real-time measure of buyer engagement by analyzing how specific home features influence daily views and saves on Zillow. These behaviors offer a leading indicator of demand, helping to identify which homes are most likely to attract strong interest and move quickly.