RAB Insights

RAB Research Archive

Americans Are Planning Summer 2026 Travel With Intention



Summer travel enthusiasm remains high in 2026. According to the GGA 2026 Holiday Barometer, a global travel study conducted by Europ Assistance in partnership with Ipsos, 80% of Americans say they feel happy or excited to travel this summer up 3 percentage points compared to last year.

Source: Generali Global Assistance



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