Are your prospecting emails undermining your biz dev efforts?

Research and surveys consistently show that typographical and grammatical errors in written communications, including B2B emails, can lead to negative biases among recipients. These biases can affect perceptions of professionalism, trustworthiness and credibility, which are critical in business contexts.

To minimize the impact of errors:

Proofread: Ensure all emails are thoroughly reviewed before sending. Pro tip: Read your email backward to catch spelling errors!

Writing Tools: Use grammar-checking tools like Grammarly or Linguix to catch mistakes.

Templates: Utilize pre-reviewed templates for recurring communications to reduce the risk of errors.