Sales Managers - Pricing Strategies To Get You To Budget

One-hour, Live Online Presentation
Thursday September 10, 2009 at 10:00 AM Central Central Time

Going into 2010, you MUST know what are the lowest percentages of sell out and prices you can charge so you can still hit budget. This webinar will show you how to take the guess work out of that as well as:

1.  The fallacy behind “average unit rate.” If you are still measuring this, you are wasting your time and hurting your station.
2. How to calculate your minimum clearance rates for a variety of sellout percentages using a variety of daypart scenarios.
3. How to create “Flex” rate cards that offer your advertisers more scheduling choices ... and you more ability to utilize off-peak air time.                                                                            4. Other strategies for getting clients to run more of their commercials in off- peak airtime.
5. How to create rate classes, terms, and conditions to create a favorable business climate for you and your clients...even when times are challenging
6.  You also will receive a full set of spreadsheets and “best practices” tools to allow you to keep your stations on track year after year.

Consider that taking a SINGLE station that runs just 12 units an hour up just $2 per unit means an annual increase of $209,664! Consider how many new clients would you have to put on to achieve that kind of growth, then register today.

Date: Thursday September 10, 2009
Time: 10:00 AM Central Central Time
Price: $89.00
Presenter: Mark Levy