RAB Live Presentation: Sales Management That Works

One-hour, Live Online Presentation
Wednesday March 31, 2021 at 12:00 PM Central Time

How to Sell In A World That Never Stops Changing

Like perishable goods in grocery stores, sales models have a sell-by date. As product standards evolve and new entrants emerge, buyers have more choices and demand more in terms of quality and performance across vendors. Firms that fail to adjust to changing customer expectations lose advantage. In this live presentation, Harvard Business School professor Frank Cespedes offers essential sales strategies from his just released book.

Selling is changing, but the impact of online channels, social media, and “big data” on sales is often misunderstood. Frank will discuss how to separate signal from noise and the implications for core areas of business development, including hiring, training, compensation, and constructing relevant sales models. He will also answer your questions about these and other topics.

Frank Cespedes has run a business, consulted to companies in many industries, and has been a Board member of startups, corporations, and PE firms. He has written for numerous publications such as Harvard Business Review and is the author of six books.

Date: Wednesday March 31, 2021
Time: 12:00 PM Central Time
Price: $0.00
Presenter: Jeff Schmidt