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Advantages

• A well-designed direct mail piece makes it easy for prospects to respond by including a response card of a postage-paid envelope for privacy
• Response rates are easily measured – pieces can be coded so the business can determine where customers are coming from
• Businesses can build databases based on responses to mailings, and maintain current database
• Mailings can be targeted within specific geographic areas or by interests of recipients
• Even though costs are high, scale and ROI remain strong when direct mail is delivered to a well targeted audience
• Flexible – can be as simple as a card of flyer or may contain an actual free product sample
• Messaging can be personalized with the intended recipient's name – well-designed pieces can make the recipient feel that the piece was created expressly for them, engendering a feeling of trust
• Can be cost effective, depending on design and production methods
• There's no limit to the length of the message – can be a few lines on a postcard or a sophisticated package
• Direct Mail is less disruptive in comparison to online ads

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