The World Wide Web turned 32 on March 12, 2021. In this relatively short period of time, "going online" has become an integral part of many Americans' daily lives – at work, at home, and at leisure. We now have a generation of consumers who never know life without being online, and even older segments of the population have incorporated the Internet into their routines.
From the PC as geek "toy", desktops, laptops, mobile phones and tablets have evolved into essential tools. Consumers routinely seek out audio and editorial content online. Ever-faster connections have led to the rise of online as a primary vehicle for video entertainment – to the point where the computer and mobile devices are now referred to as "second" and "third screens" respectively.
The Internet grew rapidly since its invention and in more recent years has been accompanied by the rise of mobile connectivity:
(Source: We Are Social; Hootsuite; DataReportal, Digital 2020: The United States of America)
(Source: Morning Consult, National Tracking Poll #2006121, June 2020)
(Source: Statista Global Consumer Survey, 2020)
Adult ownership of cell phones has also soared:
(Source: GfK MRI Doublebase 2020)
(Source: Statista; StatCounter, July 2020 )
(Source: Statista; eMarketer, July 2020)
(Source: Statista Global Consumer Survey 2020)
Social media use plays a big part in American lives today
(Source: The Infinite Dial 2021 - Edison Research/Triton Digital)
(Source: New-Music Seekers, An Infinite Dial 2020 Report - Edison Research/Triton Digital)
(Source: We Are Social; Hootsuite; DataReportal, Digital 2020: October Global Statshot Report)
(Source: Reuters Institute for the Study of Journalism; YouGov, Digital News Report 2020)
(Source: GlobalWebIndex, Social Flagship Report, 2020)
As online populations continue to grow, and time spent with digital media, marketers are diverting more of their ad budgets to online, with digital advertising becoming the #1 media category.
(Source: Social Media Examiner, Social Media Marketing Industry Report 2020)
(Source: US Census Bureau, Quarterly Retail E-commerce Sales in the United States, August 2020)
For additional information/insights on Digital (Internet/Mobile/Social Media)
IAB (Interactive Advertising Bureau)
Borrell Associates, Inc.
Pew Research Internet Project