Jeff Schmidt

Senior Vice President of Professional Development
jschmidt@rab.com
972-753-6765

While his mother wanted him to become a preacher or a lawyer, Jeff Schmidt became an accidental salesperson with the Midwest Family Broadcast Group in the 80s. Jeff has navigated the complexities of working for small independently owned companies, survived the tumultuous occasions of ownership changes, and excelled in the corporate arena. He rose through the ranks as sales manager, market manager, and regional vice president and has served in various sales roles and organizations in his 28 years in radio, impacting the lives of sellers in the United States, Canada, Africa, Bulgaria, and Australia. Jeff's inspirational presence on social media has made him an industry thought leader. His articles are tweeted and re-tweeted by station managers and sellers across the country.

As Senior Vice President of Professional Development, Jeff Schmidt will oversee the professional development group across all of RAB's training services and work with the industry's leadership to continue to provide a professional development practice positioned to serve an evolving industry sales force focused on digital, solution based marketing and sales efforts. Additionally, Schmidt will lead the RAB's efforts on training the next generation of radio sales professionals with a focus on recruiting millennials into radio.

Jeff's mission is to help you sell more. His lives his personal mission statement: Think big and make big things happen.

Jeff and his wife Carolyn have 6 kids ranging from ages 15 to 25 and 2 dogs, including a 195-pound Saint Bernard and a beagle. Life is an adventure and when they need to escape, they explore the open roads on their Harley Davidson.


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