MEDIA FACTS Out-of-HomeCREATE A PROFILE QUICK FACTS - pick up to 5 Outdoor advertising, sometimes referred to as out-of-home advertising, is made up of more than 100 different formats. The outdoor industry includes over 2,100 operators throughout the nation, ranging from multinational media corporations to small, family-owned businesses. Outdoor advertising formats fall into one of five major categories: Billboards (including traditional and digital roadside signs, murals, posters, etc.); Street Furniture (including bus shelters, newsracks, mall kiosks, etc.); Transit (including buses, subways, taxis, etc.); Alternative (including stadiums, airborne, marine vessels, etc.); and Cinema. Revenues for outdoor advertising grew 4.1% in 2010 to approximately $6.1 billion. Billboards accounted for 65% of overall outdoor ad revenue in 2010, compared to 16% for the Transit category, 11% for Cinema, 6% for Street Furniture, and 2% for Alternative. Ad revenues for digital out-of-home media increased 24.5% in 2010 to $1.1 billion. Billboard revenue is comprised of 73% local ads, 18% national ads, and 9% public service ads. The top 10 outdoor advertising categories of 2010: 1. Miscellaneous Services & Amusements; 2.Media & Advertising; 3. Retail; 4. Public Transportation, Hotels & Resorts; 5. Restaurants; 6. Communications; 7. Financial; 8. Insurance & Real Estate; 9. Government, Politics & Organizations; 10. Automotive Dealers & Services. The top two outdoor media companies in the world are Clear Channel Outdoor and JCDecaux. Other large outdoor advertising companies include Lamar Advertising and CBS Outdoor. The top 10 outdoor advertisers of 2010 were: 1. McDonald's; 2. Verizon Long Distance; 3. AT&T Wireless; 4. Verizon Wireless; 5. Warner Brothers Pictures; 6. GEICO; 7. Metro PCS; 8. Coca-Cola; 9. State Farm; 10. Chase Bank. A study funded by the Outdoor Advertising Association of America found that 63% of consumers rely on billboards (conventional and digital) when they are traveling to learn about local attractions, lodging and restaurants. ADVANTAGES - pick up to 3 Attention Grabbing Strategic Placement Low Cost Building Word of Mouth Full-Time Audience Directional DISADVANTAGES - pick up to 3 Brevity Limited Availability Lack of Effective Measuring Tools Low Recall Ugly Image Inflexible PLUS RADIO - pick up to 3 Power of Sound: To be effective, billboard messages must be brief. That’s where Radio can help. Use Radio to enhance and expand on the message displayed in your billboard showing. Reach and Recall: Radio blankets the market. Your outdoor message can be seen only where it is displayed, but Radio allows your message to travel with your customers wherever they go – at home or at the office as well as in the car. By combining Radio with outdoor, you can build your message’s range and frequency – and reach more of your customers more often building recall. Personal Connection: The Radio Ad Lab (RAL) shows that Radio listeners enjoy listening to their station and believe the advertiser's message is directed toward them. Flexible: Radio gives you the option to easily make copy changes. Use Outdoor for image, and Radio for timely information. A billboard can grab your customers' attention; Radio can give them the details. By combining these two complementary marketing forces, Radio can deliver all the information on your products and services your customers need in order to make intelligent purchasing decisions. Bad weather and adverse traffic conditions: Both are known to decrease outdoor ad exposure, but Radio listening actually increases under these circumstances. American consumers depend on their car Radios for weather and traffic reports, so billboards and Radio make an effective drive-time combination. STATION/COMPANY ADDRESS PHONE WEBSITE LOGO NOTE: Click browse to select your logo. For best results, logos should be no more than 300 pixels wide by 150 pixels high. For more help call 1-800-232-3131.