MEDIA FACTS InternetCREATE A PROFILE QUICK FACTS - pick up to 5 Seventy-nine percent of all American adults went online in 2010, a number that has remained relatively steady since early 2006. As of late-2010, 66% of U.S. adults had home broadband Internet connections. According to the U.S. Department of Commerce, total e-commerce retail sales amounted to $165.4 billion in 2010, 14.8% higher than 2009. Broken down by gender, 51.8% of Internet users are female, while 48.2% are male. The Interactive Advertising Bureau, in conjunction with PricewaterhouseCoopers, arrived at a 2010 Internet ad revenue figure of $26.0 billion, a 14.9% gain over the prior year. Share of 2010 ad revenue, by category: Search, 46%; Display-related, 38% (Banner Ads, 24%; Rich Media, 6%; Digital Video, 5%; Sponsorship, 3%); Classifieds, 10%; Lead Generation, 5%; E-Mail, 1%. A survey by Forrester Research found that Baby Boomers spent an average of about $650 online over a three-month period in 2010, compared to $581 by GenX Internet users and $429 by Millennials. Biggest Internet advertising spenders in 2010, by category: Retail, 21%; Telecom, 13%; Financial Services, 12%; Automotive, 11%; Computing Products, 8%; Consumer Packaged Goods, 7%; Leisure Travel, 7%; Pharma/Healthcare, 5%; Media, 4%; Entertainment, 4%. The top online display advertisers in 2010, based on number of impressions: 1. AT&T; 2. Verizon; 3. Scottrade, Inc.; 4. Experian Interactive; 5. eBay; 6. IAC-InterActiveCorp; 7. Progressive; 8. Sprint Nextel; 9. Netflix; 10. Apollo Group. Share of 2010 Internet ad revenue, by pricing model: Performance basis, 62%; CPM/Impression basis, 33%; Hybrid basis, 5%. As of March 2011, share of Internet search engine activity in the U.S.: Google Sites, 65.7%; Yahoo! Sites, 15.7%; Microsoft Sites, 13.9%; Ask Network, 3.1%; AOL, Inc., 1.6%. An early-2011 study by Yahoo! Mail and Ipsos Consumer Pulse found that 56% of adult Internet users subscribe to at least two daily/weekly shopping emails or newsletters. BIA Kelsey predicted that U.S. daily deal site revenue would reach $1.25 billion in 2011. The five fastest-growing retail e-commerce categories in 2010, with percentage change from 2009: 1. Consumer electronics, +19%; 2. Computer hardware, +17%; 3. Books & magazines, +16%; 4. Flowers, greetings & gifts, +13%; 5. Jewelry & watches, +11%. 65% of Internet users have paid to download or access some kind of online content. Music, software, and apps are the most popular content that Internet users have paid to access or download, although the range of paid online content is quite varied and widespread. ADVANTAGES - pick up to 3 Direct Response Interactivity Tracking Immediacy Enhanced Capabilities Flexibility DISADVANTAGES - pick up to 3 Little Engagement Compared to Radio Consumer Concerns Infrastructure Problems Rising Costs New Technology Perception Time Too Many Options PLUS RADIO - pick up to 3 Brand Recall: Radio added to Internet advertising increases unaided recall of brand names by 4.5 times than Internet ads alone. Drive Search: 24% of adults have initiated an online search based on something they heard on the radio. Efficient: Cost-Per-Thousand impressions is still a bargain on Radio. Easy to Use: Radio is fast and simple. Turn on the receiver and begin enjoying a favorite station immediately. The Internet's complex, confusing, and often slow processes turn the user’s experience into a negative one. Reach consumers within a positive environment. Marketing Partners: Radio and the Internet make perfect marketing partners. Radio has proven its ability to drive consumers to advertised Web sites, and many Radio stations have their own Web sites offering advertisers unique multi-media marketing opportunities. Target Specific Customers: With Radio, you can target specific customers by demographic group, lifestyle trends, and specific product affinity. And since the average Radio listener spends almost three hours each weekday and five hours per weekend with their favorite stations, it’s easy to generate enough message frequency to get them to check out your online advertisement. As Radio draws consumers to your online message, it can encourage them to print special coupons directly off the Web and redeem them at your place of business. Perception: Radio is reducing clutter at a time when the Internet is becoming more cluttered. Draw attention to the advertising message by supporting Internet with Radio. Trusted: From the beginning, consumers have expressed caution in using and believing the Internet. Radio is consumers' local, trusted source for information. Add credibility to your advertising campaign with Radio. STATION/COMPANY ADDRESS PHONE WEBSITE LOGO NOTE: Click browse to select your logo. For best results, logos should be no more than 300 pixels wide by 150 pixels high. For more help call 1-800-232-3131.