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Updated on Media Facts – Digital Audio/Satellite Radio, Television/Video, and Internet/Mobile/Social Media


Just released Ad-to-Sales Ratios 2025 - for ad budget setting and more!


THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

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"RAB Live Presentation - Radio Works for Telecom" on November 12th at 12 PM CT – register now.


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Health Care Plans & Insurance

Many see the benefit of using weight loss drugs for adults with obesity

About half the public support the use of weight loss drugs to treat obesity or weight-related conditions for adults and for these medications to be covered by Medicaid and Medicare. The FDA approved types of GPL-1 diabetes treatments for weight loss including versions of Mounjaro and Ozempic.

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Home Health Care

The Pitfalls That Derail Home Health Providers' New Palliative Care Efforts

For home health companies, embracing palliative care can elevate overall service offerings. However, providers are sometimes stopped in their tracks before establishing a program that can help improve outcomes for patients. When structuring an effective palliative care services program, there are some common pitfalls home health providers should avoid.

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Hispanic Market

Spanish-language audiences are growing even as TV viewership declines

The Spanish-language TV audience is growing, and advertisers are taking notice. Over the past few years, the Hispanic population in America has seen significant growth in TV viewership, according to experts, becoming one of the most valuable demographics for media companies and advertisers.

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