pattern-lines
Welcome!   Would you like a quick tour?

New on RAB.com

Check out new sales tools, resources, and our staff picks on RAB.com

New from RAB

Posted – the Top Business Trends 2025 for prospecting and determining “hot” months for categories.


New editions of The Pitch - Agricultural Banks, Cellphone Repair, and Telecommunications Resellers.


THIS! Is Radio site contains one-sheets and presentations that highlights how radio connects, commands listener attention and delivers outcomes for advertisers.

Our Picks

Catch up on RAB’s 7 Steps of Successful Selling series on demand.


Plan ahead with RAB’s Broadcast Calendars.


Available now! Ad-to-Sales Ratios can help determine how much money advertisers should allocate to their advertising budgets.

pattern-lines

Employment Industry

Are young college graduates losing their edge in the job market?

For decades, college graduates have typically faced lower unemployment rates, found jobs faster and experienced more stable employment than high school graduates without college experience. Combined with higher expected wages, these advantages reinforced higher education as a pathway to economic security. However, some of the long-standing job market advantages offered by having a college degree may be eroding.

Read More

Generation Z Market

Private labels and social media drive Gen Z grocery choices

Companies and brands are increasingly focused on understanding the shopping habits and values of Generation Z. This generation places a greater emphasis on value when it comes to spending. Brands that align with these preferences through their products, marketing campaigns or packaging can connect with Gen Z more effectively.

Read More

Miscellaneous

Half of Americans believe aliens have visited Earth

New YouGov polling finds that most Americans believe aliens exist, and many think that aliens have paid a visit to Earth in recent years. Americans are more likely to believe alien encounters would have a negative effect on human civilization than to think it would have a positive effect, and many believe that aliens would bring new diseases and unintentional harm or outright hostility to people if we were to encounter them.

Read More