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Research Quick Hits

New from RAB

Data from the Nielsen: Optimizing Political Campaigns presentation highlights how radio can enhance political campaign impact.

Use The Pitch to aid with prospecting and sales – Political, Lawn & Garden, and Moving & Storage now available.

Check out the newly updated Instant Backgrounds - Movie Theaters.

Our Picks

Register for the upcoming live presentation “Radio Works for Political” on March 6th at 12 PM CT.

The Media Facts from RAB provides an overview of key media categories competing with radio for advertising dollars.

Use the Ad-to-Sales Ratio section to determine how much money advertisers should allocate to their advertising budgets.