Miscellaneous

Automotive is arguably one of radio's biggest categories, and no other medium has the reach to target auto buyers like radio. Prospecting automotive clients is easier with RAB's Auto Toolkit. Use this RAB resource to help you create a ready-to-present PowerPoint presentation comparing your radio station format with profiles of dealers' customers. A fully customizable presentation includes specific demographic information on vehicle buyers, such as gender, age, income, etc.

Miscellaneous

Gain knowledge and insights into various advertising categories of business with Instant Backgrounds. Remember, the best way to connect with local prospects and serve your current advertisers is by staying as informed as possible on their industries. Understanding their business challenges and opportunities is key when it comes to marketing. Instant Backgrounds will help you do exactly that. With recently updated categories like Back to School, Department Stores and Consumer Electronics Stores, now is a great time to reach businesses that will capitalize on students' return to classrooms. Do so by reaching out to retailers who want to capture the attention of both parents and students alike.

Miscellaneous

The 2025 Promotional Calendar, available under the Creative tab on RAB.com, contains holidays and events that may inspire you to craft ideas for your clients. You can also use it for prospecting, conversation and thought starters with new clients. Did you know that August 24 is National Waffle Day? Surely, there are many breakfast eateries in your community that would love to attract waffle lovers near and far. Think of the marketing ideas these creative holidays could trigger. Use this resource to prepare an exciting promotional idea for an existing client or a prospect you've been courting in 2025.