Total TV/Video Advertising Advantages

• Deliverable 24/7.
• Combines all the elements of sound, sight and motion to deliver a powerful impact on the senses.
• Intrusive, comes directly to the viewer for immediate impact.
• Can be placed in a programming environment that complements the brand or retailer's business or message.
• Allows for repetition of messaging with a defined timespan.
• Exclusivity of product category is usually available at a price.
• May reach consumers who tend not to access any other form of media.
• Has largely moved away from seasonal viewing shifts as networks rose to challenges presented by independent stations and cable over the years, creating more program options and rolling out first-run programming even during summer months.  Nielsen trends now indicate that peaks in winter months and valleys in summertime have leveled off to relatively flat year-round ratings.
• Growing use of alternate video devices (computer, tablet, streaming services) creates an opportunity.
• VOD (Video on Demand) opens growth area for consumer usage and awareness.

Network TV Advantages

• Reaches virtually all U.S. markets, households
• Broad reach allows for fairly rapid cume build across a schedule
• Network programming is available in most dayparts
• Time buying and post-buy analysis are relatively easy compared to other TV platforms
• Attractive, high-visibility sponsorships are available
• Nets and program producers are increasingly offering product placement and digital sponsorship deals
• Pricing for short commercials is fair
• Primetime hours are relatively uncluttered with commercials.  Clutter rates had risen earlier in this decade but have stabilized more recently
• Upfront audience delivery guaranteed on broad demographics
• Audience research through Nielsen's PeopleMeter provides a degree of precision in data compared to most other media
• Nielsen's commercial ratings give advertisers an ad-relevant overview

Local Spot TV Advantages

• For local market advertisers, the small number of local channels makes selecting programming and buying time relatively easy
• Advertisers can usually buy time in any daypart
• Geo-targeting capabilities are available
• Local TV stations offer community sponsorships and location-based opportunities to drive traffic to retail locations
• Short ad units (:15s) are accepted by most local stations, unlike on network TV
• Nielsen to intro new product-use interface with local TV ratings

Syndicated TV Advantages

• Buying and tracking is simple, much like broadcast networks
• CPMs are usually lower than broadcast nets' – but higher than cable
• Guaranteed CPM delivery for upfront buys, similar to network TV
• National breaks have less clutter (and less zapping)
• Syndication audiences may be the most ad receptive of any TV platform
• Certain syndication formats (dating shows, sitcoms) are effective at targeting younger audiences

• The Internet & Televison Association projects that there are 72.2 million total cable TV subscriptions in the U.S.
• Geographic targeting is easily accommodated
• Unlike Broadcast TV Networks, cable nets have programming available in all dayparts
• Ratings have risen over the years as viewers migrated from broadcast TV platforms
• Many channels afford niche programming with targeted demographics and psychographic attributes
• All age groups now spend more time with cable than broadcast TV, with younger consumers spending significantly more time.
• Highly affordable, with low CPM
• Fair pricing for short commercials
• Product integration opportunities available to advertisers
• Precise audience available through Nielsen PeopleMeter measurement, similar to broadcast networks
• Cable now reaches approximately 9 out of 10 Americans

Satellite TV Advantages

• Satellite TV delivers programming via communication satellites and is received by an outdoor antenna, typically a parabolic reflector called a satellite dish.
• Satellite TV is available anywhere that a dish can be installed to face south, whereas consumers must live within an area served by a cable provider in order to access service. Satellite is the only option in many rural areas.
• Satellite and cable TV frequently offer the same channels (including premium channels such as HBO and Showtime), but satellite TV's basic package (approximately 200 channels) is equivalent to a premium cable package, making satellite the better value-for-dollar option.