What the Nielsen Measurement Modernization means to the buy side

"Radio's audience is bigger than people were thinking. We were just discounting some of that audience." That was the perspective shared by Diana Anderson, senior vice president, group director, national audio and local digital activation, Carat USA. In the second presentation of the One Voice for Radio series on the Nielsen Measurement Modernization, four ad agency leaders shared their perspective on the shift and what radio can do to support agency and client efforts.