Audience Levels Soar

As a continuation of the One Voice for Radio webinar series, on Wednesday, RAB hosted Audience Levels Soar, a presentation focused on Nielsen's 3-Minute Qualifier modernization. In this presentation, we heard from Jon Miller, vice president, audience insights, Nielsen Audio; Rich Tunkel, managing director, Nielsen Audio; Matt Sunshine, chief executive officer, The Center for Sales Strategy (CSS); and Andrew Curran, president and chief executive officer, DMR/Interactive. Here are some takeaways from this presentation: "There is growth in measurable ad impressions," commented Rich Tunkel. "Beyond the top 10 stations, we are seeing larger gains in stations ten-plus on the ranker yielding more viable choice for advertisers and even dayparts."