RAB Insights

RAB Research Archive

Sticker Shock 2.0: Why insurance costs are killing deals



As auto insurance rates continue to climb, consultants advise dealers to sharpen their focus on consumer education and dealership process improvements. The payoff? Fewer deals derailed at the last minute and higher customer satisfaction. Various dealers have told WardsAuto that some buyers' attitudes sour during the F&I discussion when they discover insurance rates for their new vehicles.

Source: Wards Auto



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