Making Memorable Radio - Now available on demand!

"Treat your creative like a chef. The best chefs in the world have great products. The writing, to me, is your product. Your talents are your products. You don't want to season too much," advised Josh Ryan from Zimmer Communications. As part of the Radio Mercury Awards Webinar Series, RAB hosted a recent live presentation. Josh, along with freelance creative director Larissa Kirschner-Chaney, joined the presentation to give insights and advice to ramp up your creative radio skills and make audiences listen in and drive response.