Off-site retail media ad spend growing much faster than on-site

Off-site retail media ad spend will grow 42.1% in 2025, almost three times as much as on-site, according to our November 2024 forecast.Omnichannel retail media ad spending will reach $61.2 billion in 2025, per our March forecast. We forecast connected TV (CTV) retail media ad spending is set to grow 43.1% this year, hitting $4.86 billion.