NRF survey reveals most voters concerned about impact of tariffs on prices

Voters are worried the 2025 tariffs will raise prices on everything from groceries (76%) to medicine (71%) to household supplies (67%) and clothing (66%). That’s according to a new survey conducted by Morning Consult for the National Retail Federation. More than half of voters believe the tariffs proposed in 2025 will negatively impact vulnerable communities and industries such as small businesses, working class families and the elderly.