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RAB Research Archive

Survey: Consumers say online shopping 'lacks excitement,' feel overwhelmed



Consumers say that while online shopping is convenient, it isn't as fun as it could be. And with so many choices, it's also overwhelming. Three-quarters (76%) of consumers say online shopping lacks excitement, and 29% describe it as a "chore," according to a new survey from commerce media company Criteo. More than half (61%) of shoppers say they turn to online shopping purely for convenience, while a third (36%) lament the loss of "unexpected finds" online, which is a key driver of retail joy, noted Criteo.

Source: Chain Store Age



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