Automotive TV Spending Rises 10.8% In March

The estimated national TV spending by automakers in the first quarter was up 3.5% year-over-year, thanks in part to a robust March showing, up 10.8% year-over-year. Automakers spent an estimated $721.1 million in the first quarter of 2025 compared to $696.5 in the first quarter of 2024, according to iSpot.TV.