Hybrid First, BEV Later: Dealers Should Expect to Travel a Stair-Step Path

Battery-electric vehicle adoption in the U.S. lags significantly behind other developed regions worldwide, particularly China. That's according to McKinsey's annual Consumer Pulse Survey, a global consulting firm that tracks attitudes toward BEVs. Except for certain states such as California,"the jump to BEVs is not happening"in America, says Philipp Kampshoff, a McKinsey senior partner and co-founder of the McKinsey Center for Future Mobility.