TODAY: Nielsen's New Measurement Data is Now Available for the Quarter

With a full quarter of information now available under the new measurement, the fourth presentation in RAB's One Voice for Radio live presentation series features data and insights from three survey periods using the Nielsen 3-Minute Qualifier. The presentation takes place at noon CT on TODAY. "Audience Lift: Impact to Action" features Jon Miller, vice president, audience insights, and Rich Tunkel, managing director, Nielsen Audio, who will share insights into the three-book data and how the lift in impressions, reach and frequency can be communicated and promoted.