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RAB Research Archive

Barclays Report Shows Travelers Rely on Rewards



Barclays US Consumer Bank revealed today that travelers are increasingly turning to rewards and loyalty programs to unlock more value. The third annual Barclays Travel Rewards and Loyalty Report, based on a survey of 1,000 US travelers by Wakefield Research, uncovers how travelers are leveraging loyalty programs and co-branded credit cards to maximize value, drawing inspiration from their favorite shows and films, and exhibiting travel preferences based on their generation, gender and family status.

Source: Barclays



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